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Privacy Policy

Unfold Theory

Last updated:  September 2026

Unfold Theory (“Unfold Theory”, “we”, “our”, “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal data when you visit https://unfoldtheory.com/ (the “Website”), contact us, book a consultation, apply for opportunities, subscribe to updates, or otherwise interact with us.

Where required by applicable law, we obtain consent for specific processing activities. This Privacy Policy explains those practices and the choices available to you.

1. Who We Are

Website owner / Data Fiduciary (Controller):
Unfold Theory

Contact email: hello@unfoldtheory.com

We are based in Ahmedabad, Gujarat, India. For privacy and security reasons, we do not publish our physical address on this website. You may contact us via email for any official communication.

2. What We Collect

We collect personal data in three ways:
( a ) automatically, ( b ) when you provide it, and ( c ) through business communication.

A) Data Collected Automatically

  • IP address and approximate location
  • Device/browser details
  • Website usage data (pages, clicks, scrolls, session duration)
  • Cookie identifiers and tracking data

B) Data You Provide

When you:

  • Fill out a contact form
  • Book a meeting via Calendly
  • Apply for a job or submit career-related information
  • Subscribe to updates (future feature)
  • Contact us via email
  •  

We may collect:

  • Name, work email, company / organization, project requirements, project stage, timeline, phone number, and country
  • Resume/CV, portfolio links, employment details (for job applications)
  • Details about your project or requirement, inquiries, or any details shared in your message
  • Any additional information you voluntarily provide in the forms available on the website

Important:

If you include personal, professional, or sensitive information in free-text fields (such as message or application fields), we may collect and process that information as part of your request or application. Users are advised not to submit sensitive information through general website forms.

C) Business Communications

  • Email and conversation records
  • Project or recruitment-related discussions

3. How We Use Your Data

We use personal data to:

  • Operate and secure the Website
  • Improve UX, SEO, and performance
  • Respond to inquiries and consultations
  • Manage client and business relationships
  • Prevent fraud, abuse, unauthorized access, security incidents, and other misuse of our Website, systems, or services
  • Evaluate job applications and recruitment processes
  • Send updates and marketing communications (when applicable)
  • Comply with legal obligations

4. Tools, SaaS & Third-Party Services

We use (and may in future use) third-party tools and SaaS platforms to operate and scale our business.

A) Current Tools

  • Google Analytics: traffic and behavior insights
  • Google reCAPTCHA: spam protection
  • Brevo / SendGrid: email communication
  • Calendly: meeting scheduling

B) Infrastructure & Hosting

Our website infrastructure (including hosting and domain management) is handled through trusted third-party providers such as Hostinger, Namecheap or equivalent services.

These providers may process technical data such as IP address, server logs, and performance-related information as part of normal website operations.

C) Future Tools (CRM, Chat, SaaS, Automation)

We may integrate tools such as:

  • CRM systems (lead and client management)
  • Live chat or chatbot tools
  • Marketing automation platforms
  • Customer support systems
  • Project management and collaboration tools
  • Cloud infrastructure or CDN services

These tools may process:

  • Contact details
  • Interaction data (messages, clicks, sessions)
  • Device/browser information
  • Engagement and usage data

Important Note:

We configure tools responsibly and avoid collecting sensitive personal data unless necessary.
Please avoid submitting sensitive personal information through general website forms unless we specifically request it.

 

5. Job Applications & Third-Party Platforms

If we offer job or other professional opportunities, users may apply:

  • Directly through our Website (e.g., forms or email), or
  • Through third-party platforms (such as job boards or recruitment tools)

When you apply:

  • We collect and process the information you submit (e.g., resume, contact details, portfolio, responses)
  • If you apply via a third-party platform, your data is also subject to that platform’s privacy policy

We use this information solely for:

  • Evaluating candidates
  • Communicating regarding job opportunities
  • Maintaining recruitment records (where necessary)

We do not use applicant data for unrelated marketing purposes unless explicitly consented.

6. Cookies & Tracking Technologies

We use cookies and similar technologies (including pixels, tags, and local storage) for:

  • Essential functionality
  • Performance and analytics
  • User preferences
  • Engagement tools, including future integrations

Where required by applicable law, we obtain your consent before using non-essential cookies or similar technologies. Essential cookies may be used where they are necessary for the operation, security, or functionality of the Website.

Managing Cookies

You can:

  • Modify your browser settings to block or delete cookies
  • Use our cookie consent tools, where available, to manage non-essential cookies

Disabling or declining certain cookies may affect some Website features or functionality.

 

7. Legal Bases for Processing

Depending on your location, we process data under:

  • Consent: Where we ask for your consent for a specific processing activity, such as certain marketing communications or non-essential cookies, we process your data based on that consent.
  • Pre-contractual or contractual necessity: We may process information when it is necessary to respond to your enquiry, discuss a potential engagement, provide requested services, or perform an agreement with you.
  • Legitimate interests: We may process personal data where necessary for legitimate business interests, such as managing business relationships, maintaining and improving our Website, protecting our systems, preventing misuse, and operating our business, provided those interests are not overridden by your rights and interests.
  • Legal obligation: We may process personal data where necessary to comply with applicable laws, regulations, legal processes, or lawful requests from authorities.

8. How We Share Data

We do not sell your personal data.

We may share data with:

  • Service providers (analytics, hosting, SaaS tools, communication services)
  • Professional advisors
  • Authorities, regulators, courts, or other parties where required or permitted by law, including where reasonably necessary to protect our rights, property, security, or prevent fraud or misuse
  • Business transfers (mergers, restructuring, acquisitions)

9. International Data Transfers

Because we work with third-party service providers that may operate in different countries, personal data may be processed or transferred outside your country or region. Where applicable, we use legally recognised transfer mechanisms and appropriate safeguards for international data transfers.

10. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer period is required or permitted by applicable law.

  • Enquiries: up to 24 months
  • Job application data: as reasonably necessary for recruitment, future opportunities where appropriate, and legal obligations
  • Marketing data: until you unsubscribe or withdraw consent, where processing is based on consent
  • Client-related data: for the duration of the business relationship and thereafter for as long as reasonably necessary for contractual, legal, accounting, dispute resolution, security, record-keeping, or legitimate business development purposes, subject to applicable law and any applicable objection or opt-out rights
  • Analytics data: based on the configuration and retention settings of the relevant tools and our operational requirements

When personal data is no longer required, we will delete it or securely dispose of it, subject to applicable legal or business retention requirements.

11. Your Rights

Depending on where you live and which privacy law applies to you, you may have rights including:

  • Access to your personal data
  • Correction of inaccurate or incomplete personal data
  • Deletion of your personal data
  • Restriction of processing in certain circumstances
  • Objection to certain processing
  • Data portability where applicable
  • Withdrawal of consent where processing is based on consent

These rights are subject to applicable legal conditions and exceptions.

Any rights described in this section apply only to the extent granted by applicable law and may be subject to applicable conditions, limitations, exceptions, and verification requirements.

India (DPDP)

Where applicable, you may exercise your rights as a Data Principal by contacting us at:

📧 hello@unfoldtheory.com

 

Privacy Requests

To make a privacy request or ask questions about how we handle personal data, contact us at the email address above. We may need to verify your identity and request additional information where reasonably necessary to process your request. We will assess and respond to valid requests in accordance with applicable legal requirements.

 

Complaints

We encourage you to contact us first so that we can review and address your concern directly. Nothing in this Privacy Policy is intended to limit any rights or remedies that cannot legally be excluded or restricted under applicable law.

 

Scope of Rights

Any rights described in this section apply only to the extent granted by applicable law and may be subject to applicable conditions, limitations, exceptions, and verification requirements.

 

Marketing Opt-Out

You can unsubscribe anytime via email links or by contacting us.

12. Security

We implement reasonable technical and organizational measures to protect your data.

However, no method of transmission or storage is completely secure.

13. Children’s Privacy

Our Website and services are not directed to children, and we do not knowingly collect personal data from children unless permitted or required by applicable law. If we learn that we have collected personal data from a child without the required legal basis or consent, we will take appropriate steps to address it.

14. Third-Party Links

Our Website may contain links to third-party websites.

We are not responsible for their privacy practices.

15. Changes to This Policy

We may update this Privacy Policy from time to time.

Changes will be reflected with an updated date.

16. Contact Us

Unfold Theory
📧 hello@unfoldtheory.com

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